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FAQ - FREQUENTLY ASKED QUESTIONS

Q) I don't know much about computers, can I run the business?
A) Basically, if you know how to use MSWord then you should be able to make any changes to the .html or .html pages of the eShop that are necessary. If you feel uncomfortable about making changes then we are only an email away with our average response time of under 2 hours.

Q) What about other sections?
A) Because the eShop is a dynamic web site, most content of each page is created by the .php programming and the information in the MySQL database, like combining photos, descriptions, prices etc. There are sections that can be changed manually like the 'Welcome' area. This is done via the Administration Control Panel.

Q) Do I require an ABN to run this Business?
A) Yes, if you are a resident of Australia, you are required to have an "ABN" to operate the business. This is a simple process and we will provide you with the information to apply online. 
If you are outside Australia, then no you do not need an ABN however you should seek your own independent advice for local laws.

Q) How does the Business take orders?
A) The Standard Transaction Process. (This may be changed by you modifying the Admin Section)
The following is an overview of the process: (we are assuming that the site is setup with your financial information i.e. your bank details and/or your Bank's merchant account or a 3rd Party processor for credit cards)
1) Your client makes a purchase and pays by whatever method you have determined e.g.
a) direct deposit
b) credit card
c) cheque, money order etc
2) The order is emailed to you 
3) You receive acknowledgement of the transfer of funds (the client has paid you)
4) You then place your order with the Supplier and pay the cost
5) Once the Supplier receives the funds the order is processed and they should send you an email notifying you that the order process has started. They may include a comment providing delivery advice if necessary.
5) The order is then delivered by Australia Post (assuming the client is in Australia)

Q) Do I need to carry stock or place a Minimum Order?
A) No, unlike other firms THEY DO NOT USUALLY ASK FOR A MINIMUM $ ORDER LIKE $150. They do not ask you to tie up your valuable money in stock that you may never sell. The downside of other firms is: What happens if you receive 10 separate orders from your site? You place 10 separate orders with the wholesaler and all of a sudden you have at least $ 1500 in stock when you really only needed to spend say $150 to fill the orders. You are now out of pocket $1350 for stock that you may never ever sell.
REMEMBER - One of the main reasons that small businesses fail is poor cash flow. If you carry stock it ties up your cash and may cause make your business to fail.

Q) How are the transactions processed?
A) This depends on how we setup the eShop after receiving your personalised form. You can use any of the add-on modules available like PayPal etc or if you may wish to apply to your bank to become an online Merchant.

Q) How secure is the eShop for buyers?
A) Buyers can only purchase items after they have provided information like name, address etc and establish their own personal account.

Q) I know some people are reluctant to provide information over the internet, how do I make visitors feel more comfortable?
A) We understand this - our site - provides a SECURE environment using SSL combined with a Dedicate IP address. There are many types of SSL Certificates (look at the browser address, if you see https: the 's' signifies a secure site and the 'lock' at the bottom of this page allows the user to check the identity and make sure the owner of the Certificate matches the site - VERY IMPORTANT) 
(Note: We do not recommend using a shared SSL which is offered by some firms - this is far less secure and is used by every site on the same server which with some providers may be 500 or more sites.)  

Q) What is a Dedicate IP address?
A) Every web site on the internet uses e.g. www.domainname.com which is just a word that points to an IP address. Some firms, like those who use and promote shared SSL will have as many as 500 or more domains sharing the one IP address. If the IP has a problem and goes down then all the sites may go down - a BIG PROBLEM if you are trying to do business on the internet. If you want near total independence (to reduce downtime and provide security) we recommend a Dedicated IP address. Your site is the only site that uses that IP address and you are not affected by others who have a problem with their shared IP.

Q) Why should I have SSL and a Dedicate IP?
A) The easiest way to understand this is to think of mail at the Post Office. If you have a Private Post Office Box then your items are securely locked away and separated from all the other mail that comes into the Post Office (SSL and a Dedicate IP address). If you don't have a Private Box everything you have can easily be mixed up with and affected by all the other users of the Post Office. 
Understanding this, it is easy to see the massive advantages in having SSL and Dedicate IP. Visitors to your site will appreciate it and your business will benefit. Visitors will feel more comfortable in providing you with their valuable information and with placing orders. When this happens and they are excited with their purchase it generates more sales and profit for your business which is what you as a business owner want.  

Q) How are the orders delivered?
A) Once the order has been received and payment made the goods are usually shipped Australia wide by Australia Post. International items are shipped using international carriers. 

Q) How long does it take to be delivered?
A) In stock items can be shipped within 24-48 hours Australia wide while out of stock items may take 14-30 days.

Q) How do I manage my site?
A) Your hosting package comes with your own personal control panel. This is where you setup your email accounts etc - we provide an online manual for your assistance plus 24/7 email technical support. Your Shop comes with it's own Administration area where you control all aspects of your Shop. This is already setup and once activated is ready to go.

Q) How secure is the eShop for the owner?
A) The owner can access all parts of the eShop. The Administration section is protected by username and password so it is only accessible by authorised personnel.

Q) Can I add more product lines?
A) Yes, the Shop supports unlimited items and you can add, modify or delete as many as you wish. We are continually adding items to our range and you may add these at any time.

Q) Do I need to be a web designer to change my site?
A) No, as mentioned above the two area of site control are the Hosting Control Panel and the Shop Administration. We even provide an online browser based program for modifying the files. If you need programming done we have qualified personnel on hand that can assist with .php and mySQL.

Q) What is .php and MySQL?
A) The definitions are: PHP an open source, server-side, HTML embedded scripting language used to create dynamic Web. 
A) MySQL is an open source RDBMS (relational database management system) that relies on SQL for processing the data in the database. 
Put simply they dynamically combine to produce the pages of the eShop.

Q) What if I need additional graphics and web design and don't want to do it myself?
A) All buyers who purchase our eCommerce Turnkey are also entitled to discounts on web design and graphic design if required. We provide as much assistance as you need. You can also add-on our Maintenance Program - click here for details.

Q) Are there any restrictions if I decide to sell the business.
A) This is your business and can do with it what you want.

Q) The web hosting is FREE for 12 months, what is the cost after that period?
A) After the first year the license cost is $34.95 per month.

Q) I have seen a huge range of prices in web hosting (from $50 to $900 a year), what is the difference.
A) Web hosting can be provided by anyone who has internet access and a computer however that is just the start. The servers that will host your site are the latest Commercial Grade servers available. The all have enough 2GIG RAM, Xeon Processors and are connected via several T1 providers direct to the internet. Basically that means for you that your site can be accessed quickly, has excellent server uptime (see here). It also means that your site will rank higher than competitors because major search engine use site access speeds and accessibility as part of the algorithm for ranking your site. The higher the ranking means more visitors, which means more sales and maximum opportunity for maximum profit.

Q) What are the best ways to promote my business?
A) Because your business is online you would expect to generate most of your sales from visitors to your web site. This means successful submission to search engines. You should also generate business by normal methods like relatives, friends, business associates and so on. Some Members do other advertising like local newspapers and Party Plan promotions.

Q) What are the ongoing fixed costs to be paid to Delicate Secrets associated with this business?
A) The only ongoing direct fixed cost for the online business is the renewal of your eShop License, web hosting and domain name license.

Q) What is the best way for clients to pay for their purchase?
A) There are several methods available. They may pay by direct deposit to your bank account (usually best), pay by credit card using a 3rd party like PayPal or PayMate, if your are already a merchant then pay using your merchant account, pay be cheque or money order. All these are ready to be initiated in your administration area. 

Q) Can I choose my own domain name and select my individual colours and graphics?
A) Yes, you choose your own name and colours etc. That is included in the price. (Domain Name .com, .net, .org)

Q) Will you choose a domain name for me?
A) We will assist in choosing a domain name for you if you have our Professional SEO manage your search engine submissions.

Q) Why will you only assist then?
A) Because choosing a domain name can play a large role in your success in search engine placement we combine the selection of the name with SEO optimisation of the eShop to provide maximum benefits in search engine results.  

Q) How long will it take if I want a personalised site?
A) We will have the package setup using your domain name and colours, graphics etc completed in apprximately 7-10 days after you advise us of the colour scheme required. (If you have your own logo we will incorporate that into the site)

Q) Does this cost any more? 
A) No, this is included in the total amount you pay for your personalised site. 

Q) How do I know the colours to choose?
A) We will provide you with a link to colours you may choose, see here.

Q) Is there an additional cost for choosing my own domain name?
A) Provided the domain is an available .com, .net or .org there are no additional fees.

Q) If I want a .au domain is there an additional cost?
A) A .au domain name costs more than a .com and is licensed for 2 year periods, therefore an additional fee would apply. The additional price is $79 for the two year period.

Q) How long will it take before I have control of the package?
A) Once we have constructed the site, we will send you all the details by email and you are in total control.

Q) What does the site look like?
A) To visit our demo site click here.

So you can see from the above that we are here to assist you to build your online business successfully. It will take initial effort to be successful, anyone who suggests that it is fast and simple to have hundreds if not thousands of dollars in profit being generated within days or weeks is simply misleading you. It may sound good, just like empty promises of 90 days Guaranteed money back. 

Q) What if I have more questions?
A) Please click our Contact Us page and ask any questions you like. We will respond as quickly as possible or if you are ready click here to join now.

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